Long gone are the days when you could satisfy your customers with a good taste only. Over the years, customers have become more picky and tough on their judgment. According to most restaurant lovers, a good food place must go beyond just serving better cuisine. They look for quick service, warm food, friendly staff, hygiene, nice décor, and much more.
One such element, which has been fairly popular in the food industry, is food presentation. It will be truly ignorant of a restaurant owner to say that the customer doesn’t care about it. Food presentation can have a great impact on what opinions your customers form about the service.
A restaurant needs various elements to maintain its competitive advantage in the hospitality industry. Nowadays, there is tough competition given the rise of developing restaurants, cafés and hotels in any area, sometimes the competition is just around the corner or across the street. Therefore, many restaurant owners have started to think out of the box when it comes to creating the differentiation factor. Some restaurants offer creative dishes or drinks whilst others have added a theme like Mad Rex who have opened a post-apocalyptic restaurant in Philadelphia.
Why is Food Presentation Important?
Food presentation has lots to do with the psychology of the eater and boosting appetite. Food tends to make many people happy. So, when it is served in a mouth-watering way, it only enhances that feeling of elation.Not only that, it is about making a good first impression as well which is especially important if this is the customers’ first visit. A customer patiently waits for their food to be served. Let’s suppose you are a bit late. There is a big chance the customer will compromise if the food looks good on the plate.
Remember, your customers will likely be checking in on social media and will tell their friends of their experience so make it a good one!
Best Way to Present Food
Food presentation is a science in itself. However, it can be supported with food ware. In recent times, the use of a wood food presentation box has increased. They are also called a wood burger box, deli board, charcuterie board or steak boards.
A deli board can be used to serve multiple types of foods. Wood is a classic material that has been popular for its aesthetic for ages. It is also quite near to nature so it adds a more healthy touch to the food that is served at your restaurant or café.
Deli or steak boards come in multiple designs. They can be in the shape of a tray or box. While some restaurants are limited to using a wood food presentation box only for serving the courses, others are using it more widely. They separately serve each customer with their order in a deli board.
The box-shaped steak boards can be used for heavier meals; like main courses. The trays are quite convenient for serving appetizers and snacks.
Wood can bring a touch of extra elegance to your ambience. It is a unique idea that can add to your creativity for the restaurant theme. Wood ware is also quite compatible. The texture of the wood is such that it rarely looks out of place.
Now you probably have a lot of ideas and thoughts about how you can improve the way food is presented at your restaurant, we are here to help so get in touch now and together we will transform your restaurant!
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